A smartphone app that will send out an immediate alert when a child goes missing has been launched.
The app is designed to be of use in a country where more than half the population now own a smartphone.
The alert will include a picture of the missing child, age, nationality and other distinguishing features along with information on where the child was last seen.
Parents will be able to upload details about their own children and release them if their child ever goes missing and if there is a reasonable belief that the child is in danger.